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Where the A-List Is Actually Vacationing This Summer

Mykonos, Palma de Mallorca, Grace Bay, and Miami are pulling the season's biggest names, each for a completely different reason.

Jul 1, 2026 · BigTravel.in
Where the A-List Is Actually Vacationing This Summer feature image

Every summer has a rough shape to where the famous go, and this one splits fairly cleanly between the loud and the quiet, with almost no one landing in the middle.

Palma de Mallorca is the quiet one

Palma has spent the past couple of seasons pulling a very specific kind of visitor, the ones who want the Mediterranean without the Ibiza soundtrack. Michelle Obama and members of the Spanish royal family have both been spotted around the old town this year, drawn by the same thing regular travellers go for: honey-coloured stone streets, a working harbour instead of a staged one, and genuinely excellent, unfussy food that does not require a reservation fought for months in advance.

View over the old town and harbour of Palma de Mallorca, Spain
Palma's appeal to the low-key end of the celebrity circuit is exactly what makes it appealing to everyone else, too

Mykonos still wins on volume

For the younger, louder end of the circuit, Mykonos remains the default. It manages a trick few islands pull off, genuine daytime privacy on a private beach club terrace, and a nightlife scene that turns fully on after dark, which is exactly why it keeps pulling a crowd that wants both in one trip rather than choosing.

Grace Bay and the fully-private end

Turks and Caicos' Grace Bay sits at the opposite end from Mykonos entirely. The Kardashians and Drake have both been repeat visitors here for a reason: the beach is genuinely one of the best in the Caribbean, the resorts skew private-villa over big-lobby, and there is functionally no paparazzi infrastructure the way there is in Miami or the south of France. It is the destination people pick specifically to be left alone.

Tulum is the value play

Tulum keeps showing up for a more practical reason than the others: it delivers a comparable eco-chic, boutique-hotel aesthetic to Bali or the Amalfi Coast at a noticeably gentler nightly rate, which matters even for people who are not counting pennies. It has become the destination famous guests pick when they want the aesthetic without the price tag of Positano.

Ancient Tulum ruins on a cliff above the turquoise Caribbean sea
Tulum pairs a genuinely striking coastline with rates well under its European equivalents

Miami never left

And then there is Miami, which does not compete on privacy at all, and does not try to. Beyoncé, Jay-Z, and Bad Bunny have all been frequent visitors this season, and the city's appeal is precisely its opposite pitch to Grace Bay: white-sand beaches by day, nightlife that runs until sunrise, and enough concert and event tourism this year, an emerging trend on its own, to give a trip an actual reason to be there beyond the beach.

What ties all five together is not geography but intent. Every one of these places is a deliberate choice about how visible a particular trip is meant to be, and this summer's circuit is unusually split between travellers optimising for exactly that: seen, or unseen, with very little interest in anything in between.

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